This beautiful brand embodies an amazing tradition from Florence, Italy, that has been passed on for generations. Their precious scents, care products and herbal remedies are all handcrafted in small batches and 100% natural. The products are formulated by Dr.Massimo, a Florentine Pharmacist who studied phytotherapy and is inspired by the manuscript of Caterina Sforza De Medici where the Florentine Perfumery Art originated in the late 15th century, making Florence the world’s perfume capital during the Renaissance.